How to Research Corporate Structure for Non-Public Companies

This posting describes the SLA Competitive Intelligence Division’s webinar “How to Research Corporate Structure for Non-Public Companies” presented by Scott Brown of Oracle. The focus of this webinar is conducting research on private non-U.S. companies. This addresses the challenge that research face when trying to find private company information. Less than 1% of companies in … More How to Research Corporate Structure for Non-Public Companies

Advanced Googling and Internet Archiving Webinar

The New York Chapter of the Special Libraries Association (SLA) recently presented a webinar entitled “Advanced Googling and Internet Archiving” by R. Martin Witt of Columbia Law School. Search engines and online research tools are constantly evolving, so it is always a good idea to refresh your search skills and to learn what tips and … More Advanced Googling and Internet Archiving Webinar

Top Ten Tips for Managing Reference Today

This posting describes the Booklist Webinar “Top Ten Tips for Managing Reference Today” presented by Kay Cassell. This webinar focused on creative and practical ways to improve reference service. Kay’s work experience has included academic and public library settings. Tip 1: Evaluate Your Reference Desk Libraries should consider whether their reference desk is well used … More Top Ten Tips for Managing Reference Today

Advertising That Works: Harvard Business Review Feature

In my most recent Harvard Business Review exploration, I read the March 2013 issue’s feature “Advertising That Works: How big data is transforming the art of persuasion.” This feature included three articles that discussed different aspects of technology-driven marketing: “Advertising Analytics 2.0” by Wes Nichols (p. 60-68) “For Mobile Devices, Think Apps, Not Ads” by … More Advertising That Works: Harvard Business Review Feature

Social Media and the New Rules of Branding

My journey through the Harvard Business Review backlogs has brought me to the December 2010 issue in which the section featured on the cover was “Social Media and the New Rules of Branding”. This section featured four articles: Branding in the Digital Age: You’re Spending Your Money In All the Wrong Places by David C. … More Social Media and the New Rules of Branding