One of the many hats that I wear is serving as the Communications Officer for my local Community Association. Every day I check our Association’s email account, monitor our blog, and check our social media profiles on Facebook and Twitter. I’m getting better with blogging on a regular basis, but I haven’t quite gotten used to Twitter yet.
When checking Twitter this morning I saw a post from Twitter by the Twitter for Business @TwitterBusiness account providing tips for businesses hoping to use Twitter to promote their services.
Their five tips for businesses were:
- Emphasize urgency
- Discount by the %
- People love “free”
- Avoid distracting hashtags
- Ask a question
You can read the full article at this link: https://business.twitter.com/en/blog/5-tips-writing-effective-Twitter-Ads-copy.html?utm_source=tw&utm_medium=ptw&utm_campaign=Q22017&utm_content=Copy%20tips
Some of these tips are helpful for non-retail Tweeters, but given the emphasis on sales in this list I wondered what advice was available for librarians and others in non-profits who are focused on community building rather than sales.
Being a librarian and not a Twitter expert myself, I knew that someone in libraryland would have already put together a list of tips for libraries on Twitter, so instead of re-inventing the wheel, I’m posting some of these links here:
- 10 Golden Rules To Take Your Library’s Twitter Account to the Next Level – http://lj.libraryjournal.com/2013/08/marketing/10-golden-rules-to-take-your-librarys-twitter-account-to-the-next-level/#_
- 12 Twitter Tips for the Public Library Marketer – http://njsldirect.org/12-twitter-tips-for-the-public-library-marketer/
- 6 Tips to a Super Twitter Profile – http://www.thedaringlibrarian.com/2016/02/super-twitter-profile.html
Featured image by Andreas Eldh